HYUNDAI MOTORS
PROJECTS
Hyundai Motor Sweden Agency Sales(ADM) mock-up ㅣ Hyundai Motor Thailand Company DMS ㅣ Hyundai Motor Philippines DMS ㅣ Hyundai Motor America System I/F ㅣ Hyundai Motor Company DCXT Global Standard
SOLUTION HIGHLIGHTS
Sales Cloud, Service Cloud, Field Service, Marketing Cloud, Experience Cloud, Account Engagement (Pardot), Partner Community, CPQ, Tableau, Automotive DMS
BACKGROUND AND CHALLENGES
1. Transforming the business around smart mobility services: To effectively support innovative mobility solutions and deliver differentiated value through them, Hyundai recognized the need for a strong IT foundation, with the goal of enabling customers to experience seamless mobility services anytime, anywhere.
2. Deliver a differentiated customer experience: In an increasingly competitive environment, it was important for Hyundai to overcome disconnected customer experiences and provide customers with a consistent and personalized experience. To do so, the company needed a solution that could deliver connected information and services at every stage of the customer touchpoint.
3. Privacy and data compliance: With the advent of the zero cookie era and increased privacy legislation, legal requirements for customer data management have become more stringent. It was essential for Hyundai to keep customer data secure and compliant as it responded to these changes.
RESULTS
Sales Cloud & Service Cloud: Leveraged Sales Cloud and Service Cloud for unified customer data management and optimization of customer service processes to provide personalized service and support to customers, especially in Indonesia to provide a 360-degree view of customers and design real-time marketing automation based on customer behavior to drive sales.
Experience Cloud & Partner Community: We introduced Experience Cloud and Partner Community for close collaboration and communication with partners to improve the efficiency of partner management. In Japan, we used it to build a comprehensive online channel platform focused on online sales models.
Marketing Cloud & Account Engagement (Pardot): Leveraged Marketing Cloud and Pardot for customer engagement and personalized communications to strengthen customer relationships and effectively manage prospects.
CPQ & Tableau: CPQ streamlined the post-purchase service delivery process and enabled the collection and aggregation of de-identified customer online activity information for package-based scalability. Tableau enabled the company to consolidate and visualize vast amounts of siloed data to drive data-driven decisions.
These solutions have helped Hyundai compete in the global marketplace and transform the customer experience. Hyundai's adoption of Salesforce is a great example for other organizations to see the importance of digital transformation and how it can transform their business.
